On October 16, 2019, we launched a new name, Experiential Wealth, and retired Chao & Company. We wanted our name to express our heartfelt understanding of and appreciation for each client’s journey. Without deviation, we remain our client’s loyal servants in guiding and protecting their capital.

We define life by our experiences, and wealth makes our desired experiences possible. Although wealth is not the destination, it is the enabler to experiencing life the way we seek. When delivering financial and investment advice and portfolio management services to individuals, families, foundations and institutions, we understand that the ultimate goal is not only the creation and preservation of wealth but also using wealth as a transmission mechanism to realize and sustain a set of desired outcomes for oneself, one’s heirs, or stakeholders.

We serve in an advocate position to help clients to achieve the experience and outcome they seek by being thoughtful in designing a custom path to travel. As such, we strongly believe that the means to the end is as important as the end. The process for creating and preserving capital must be consistent with and tailored to each client’s circumstance. We will always place our clients’ interests ahead of our own, and trust is the sine qua non to successful outcomes. This is the reason for “Fiducia Perpetua”.